The importance of trade missions and the benefits that offer exporters

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Export Canada article, published on August 30th, 2019 by Jennifer Campbell:

Think of it as business speed-dating: A trade mission brings together suppliers and potential customers in one place for a few days of intensive meet-and-greets and matchmaking. Generally organized by governments, in conjunction with trade groups, trade missions allow a lot of business to be done in a short period. In just three days, one attendee at the second Canadian LGBTQ2+ Trade Mission to the United States in Tampa, Fla., this month came away with seven times the leads he’d usually generate in a week.

Organized by Canada’s LGBT+ Chamber of Commerce (CGLCC), in collaboration with Export Development Canada (EDC) and Global Affairs Canada (GAC), this particular mission was open to all Canadian LGBTQ2+-owned businesses certified by the CGLCC and looking to grow their businesses in the U.S. The event took place in conjunction with the 2019 National LGBT Chamber of Commerce (NGLCC) International Business and Leadership Conference, the biggest LGBT event on the planet. NGLCC is the U.S.-based equivalent to CGLCC.

We spoke with two Canadian entrepreneurs who attended the event: Tony Abrahams, CEO of Ai-Media, and Peter Hawkins, managing director of MELLOHAWK Logistics Inc, about the importance of trade missions and the benefits that offer exporters.


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